Mobile phone masts and antennas are a necessary blot on the modern landscape, both in urban and rural areas. Now Ericsson have introduced a slightly less ugly version of the mast, and have already installed the first mast in Stockholm, Sweden.

The Ericsson Tower Tube is an innovative construction that houses base stations and antennas, fully encapsulating them in an aesthetic, energy-efficient and environmentally friendly tower. It employs cutting-edge design and building materials, and can be built in a variety of shapes and sizes, with customized finishes that make it a natural fit for any landscape.

In addition to be more pleasing to the eye, Ericsson have decreased the ecology footprint of the towers and decreased carbon emissions from the manufacture of tower materials by 20%. Ericsson has managed to do all this whilst keeping costs lower than the ordinary steel structures that you normally see these days.

How long until one appears in London, and would you prefer it to the current steel version?